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Last updated: August 14, 2026

TaiNova Hospitality Co. ("the Company", "we", "us") respects and is committed to protecting the personal data of users ("you") of the "Tai Ji Wang" online ordering service ("the Service"). This Privacy Policy explains how we collect, use, store, share, and protect your personal data. By using the Service, you agree to the terms of this Policy.

1. Data We Collect

To provide ordering, delivery, and membership services, we collect the following types of data:

  • Account data: Phone number (used as your login identifier and for one-time password (OTP) verification).
  • Personal data (optional): Nickname, gender, birthday, email address, and profile photo.
  • Delivery address data: Recipient name, contact phone number, address, address details, and location coordinates obtained via Google Maps services, used for delivery.
  • Payment-related data: Payments are processed through our third-party payment provider, TapPay. Our servers do not store your full credit card number or security code (CVV). We only store the payment card token, along with the last four digits, expiry date, and card type provided by TapPay, to enable faster checkout in the future.
  • Order data: Ordered items, amounts, coupon usage, delivery fees, order status, and order history.
  • Customer service and communication records: Messages between you and restaurants, dispute or complaint content, and SMS notification records.
  • Verification data: Human verification data via Cloudflare Turnstile, used to prevent automated abuse.
2. Purpose and Use of Data
  • To create and manage your member account, and verify your identity via SMS verification codes.
  • To process and deliver your orders, including providing necessary recipient information to delivery partners.
  • To process payments and refunds.
  • To send order status notifications via SMS (e.g. pickup notice, order confirmation, delivery progress).
  • To provide customer support and handle order disputes or complaints.
  • To maintain service security and prevent fraud, abuse, and unauthorized access.
3. Data Sharing and Third-Party Services

We do not sell your personal data to third parties. To provide the Service, we share necessary data with the following third-party service providers, each of which handles your data under its own privacy policy:

  • TapPay: Processes credit card, Apple Pay, Google Pay, and LINE Pay transactions.
  • Lalamove: Provides delivery services and receives recipient name, phone number, and address to complete delivery.
  • SMS provider (Twilio): Sends one-time verification codes (OTP) and order notification messages.
  • Google Maps services: Provides address lookup and geolocation functionality.
  • Cloudflare: Provides Turnstile human verification services to maintain system security.

We may also disclose your personal data where necessary to comply with legal requirements, court orders, or government requests.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law (e.g. transaction record retention obligations). One-time verification codes (OTP) are no longer of reference value once verified or expired.

5. Your Rights

Under the Personal Data Protection Act of the Republic of China (Taiwan), you have the following rights regarding your personal data:

  • To inquire about or request access.
  • To request a copy.
  • To request supplementation or correction.
  • To request cessation of collection, processing, or use.
  • To request deletion.

You may edit, update, or delete certain data yourself on the "Profile" page, or submit a request using the contact information at the end of this Policy.

6. Data Security

We adopt reasonable technical and administrative measures (including transmission encryption, verification code protection, and access control) to protect your personal data from unauthorized access, use, alteration, or disclosure. Please note, however, that no method of transmission over the internet can be guaranteed to be 100% secure.

7. Cookies and Similar Technologies

The Service uses a necessary login session to maintain your logged-in state and does not use third-party advertising tracking cookies.

8. Children's Privacy

The Service is not intended for children under the age of 14. If we become aware that we have collected personal data from a child under 14, we will take reasonable steps to delete such data.

9. Changes to This Policy

We may revise this Privacy Policy from time to time. The revised policy will be posted on this page with an updated "last updated" date. We recommend that you review this page periodically to stay informed of the latest policy content.

10. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise the rights described above, please contact us via the in-app customer service feature, or call us at +886 978 315 133.

TaiNova Hospitality Co.
Unified Business No. (統一編號): 94229605
Governing law: Laws of the Republic of China (Taiwan)